Your book deserves to be discovered.
No spaghetti flinging to see what sticks. Instead, let’s bridge the gap between finishing your manuscript and finding your readers.
Your book’s journey isn’t over at The End.
→ So far…You’ve spent months writing it.
→ Weeks finding the perf cover designer
→ You’ve studied the craft books. (James Scott Bell appreciates your patronage!)
→ Joined the writing groups.
→ AND ~ Revised + worked with editors till the words on paper matched the ones in your head. 😅
So why is it so stinkin’ hard to reach the (right) readers? 🤔
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You’re a creative writer, not a sales psychologist. Book marketing has a million moving parts that somehow need to come together on time. Most writers find those parts overwhelming. #notalone
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There’s a lot of books out there, getting yours to stand out without proper backing? Needle meet haystack. The publish and pray strat is out the window. You know that now, but you still aren’t sure how your books gets discovered.
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As an indie author, you’ve gotta balance reader trust + social proof but without those things it can be hard to get anyone to chance your book in the first place. Readers want reviews before buying. BUT reviews usually come after readers buy. 🤷🏾♀️
I’m Blair Calloway.
Nice to meet you.
Cue loose leafs, decaf coffee, and someone who loves the discovery as much as you love the writing.
10 years into my ghostwriting career and I was fully aware of how much other self-publishing writers wanted to (skip) the marketing + discovery process.
So I decided to flip the script and help writers get discovered. I founded the Manuscript Club as the source of discovery for indie authors.
‘cause, the drafts, the revisions, the blinking cursor. All for naut if you aren't backing your book like a business.
Bad news, it's not as easy (to eat) as my mom's 🥧 sweet potato pie. Good news, I’ve made it my mission to help indie authors feel more confident in getting readers to their book.
Signed,
The Manuals
Discovery
Marketing
Education
Discovery Marketing Education
Blurb + Metadata Package
01. Catalog Optimization
$199
5 to 7 business days
Your book is ready. Now let's make sure it gets discovered.
You've done the hard part. You wrote the book, worked with your editor, and nabbed the perf cover. 🙌🏾 High five, but it’s all for naut if your Amazon page isn't converting browsers into buyers.
Catalog Optimization means going into your Amazon page and fixing the words + data that either get your book clicked — or not. No spaghetti flinging. No generic templates. Just our, market-backed, researched copy and metadata plugged in to get your book discovered.
*I'm taking 3-5 clients at a special introductory rate to celebrate the opening of my studio and gather early case studies. After this my prices will go up.
Send your questionnaire and your first three chapters; I handle the rest.
What’s Included
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(1) book description written in your genre's language and built around reader psychology. + One A/B alternate blurb variation so you have a tested backup.
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2 to 3 punchy taglines and hooks for your cover, social graphics, or promotional material.
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Full keyword research and a curated keyword list optimized for Amazon search.
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I’ll pick and recommend the best categories to maximize your visibility.
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A completed metadata strategy document so you know exactly what to plug in and where. Includes an HTML guide.
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Optional rounds of revisions so the final copy feels juuuust right.
THis Is For you IF:
→ You've tried writing your own blurb and it feels more like a summary, less of a sales tool. 😴
→ You want a professional set of eyes who will actually research your genre and your market to get it right.
→ You know keywords and categories matter but you’re done-zo with trying to learn the algorithm.
→ You have a book releasing soon or already live on Amazon.
What I need From You:
Your first (3) chapters of your novel + a (1) page summary of the rest of your novel.
* Up to the first 3 chapters or 10,000 words, whichever comes first. You must provide a clean, edited version of those first 3 chapters, along with a 1-page summary of the rest of the book (including the ending/spoilers).